About Jeanette Ives
I have over 20 years experience in designing and delivering services, campaigns and events within the science and technology start up cultures in the UK – Cambridge, Manchester and Newcastle; and Europe. 10 of those years working as an interim manager, running large-scale campaigns and events for public-private sector business support and business tourism initiatives.
Interim Project Management is a tough job. You have to be able to adapt rapidly to new cultures and to be results driven with a dedication to making a difference from the day you walk through the door. In these roles I regularly found myself having to rewrite press releases or brand offerings, act as educator, brand developer, reviewer, editor and creative manager because the agencies retained to do the work, did not produce a near perfect story first time. This is why I set up inksmiths.
I’ve been closely involved in the start up market for many years and I feel very passionate about taking the pressure off business leaders. They’re ridiculously overworked trying to perfect the product and do the deal. It is rare they’ll have a senior marketing person in-house so they need services who can demonstrate the intellect and pure talent to do all the heavy duty thinking, not the client. That’s what we do.
I have assembled a team of highly experienced marketing specialists and talented writers. I chose them because, like me, they are very quick to assimilate information and can then think beyond the current position, giving companies a robust story and clear messages first time. This means being able to work with a cursory brief; thinking with – and ahead of – you, the client; having the confidence to challenge your assumptions; working quickly; and always coming up with original work.
My interim clients and inksmiths clients think we’re up there with the best so why not give us a try call 0845 094 5512/07851 802301 now.
Jeanette Ives
